Design and maintain digital measurement frameworks by proactively identifying key data points and events that should be tracked across digital platforms.
Translate both business requirements and platform features into structured tracking specifications and work with developers to implement them.
Coordinate with technology teams to ensure proper tracking implementation and data availability within systems.
Monitor data flow and validate data accuracy once tracking is deployed to ensure reliable reporting.
Extract, consolidate, and structure data from multiple sources to support business monitoring and analysis.
Develop dashboards and data visualizations to provide clear visibility of digital performance and customer behavior.
Prepare regular performance reports and analysis for business teams and management.
Translate data insights into actionable recommendations to improve platform performance, customer journey, and business campaigns.
Support digital, marketing, product, and technology teams with data analysis to drive continuous platform and business improvements.
Qualifications
2–5 years’ experience in data analytics, BI, or digital performance analysis
