Generali Thailand announces the appointment of Grace Allison Toh (Ally) as Chief Agency Officer (CAO), effective on 17 August 2026. In her new role, Allison will lead Generali Thailand’s Agency Channel, with a focus on expanding its agency network, developing future leaders, enhancing agent capabilities and customer excellence.

The appointment reflects Generali Thailand’s commitment to modernizing and strengthening its agency channel to keep pace with evolving customer behaviors, expectations and lifestyles, as well as the changing aspirations, working styles and lifestyles of today’s agents.

Mr. Arsh Kaumi, Country Manager & CEO of Generali Thailand, said:
“Agency channel remains critical to our business, enabling us to build trust and lasting relationships with customers. As customer expectations continue to evolve, we are committed to investing in our agents, equipping them with the right skills, tools, and digital capabilities to deliver more personalised advice, exceptional service, and greater value throughout every stage of the customer journey.

I am delighted to welcome Allison to Generali Thailand. She brings a wealth of experience in building high-performing agency networks and driving successful business transformation. Beyond her impressive track record, Grace is a leader who understands the importance of empowering agents to succeed. I am confident that she will play a pivotal role in accelerating our agency transformation, strengthening our customer-centric approach, and driving sustainable growth for years to come.”

Allison brings extensive experience in the life insurance and financial services industry, having held senior agency leadership roles across leading insurers in Malaysia. Throughout her career, she has successfully driven agency growth, developed high-performing leaders, and strengthened distribution capabilities.

With her proven track record in agency transformation and leadership development, Allison will play a key role in advancing Generali Thailand’s agency business and supporting the company’s long-term growth ambitions.

Grace Allison Toh, Chief Agency Officer of Generali Thailand, said: “Thailand’s agency market has strong potential to evolve. My focus is to modernize the agency channel by combining the power of human relationships with technology, new ways of working and a deeper understanding of today’s customers and agents. Drawing on my experience working with diverse agency networks and industry best practices, I look forward to building an agency model.”

In her new role, Allison will focus on developing the next generation of MDRTs and agency leaders, enhancing professionalism, and deepening customer engagement. Her appointment reflects Generali’s commitment to building a future-ready agency channel that drives sustainable growth and reinforces its promise to be a trusted Lifetime Partner.