Generali Life Assurance (Thailand) Public Company Limited and Generali Insurance (Thailand) Public Company Limited was established in November 2002 by the cooperation of Assicurazioni Generali Group of companies and Tantipipatpong Family.
Generali Thailand provides a creative and comprehensive range of products, including life and non- life insurances to satisfy the needs of individuals and corporate clients. For the part of life insurance, we have the products of endowment insurance, the products for whole family member coverage, as well as group insurance programs for the corporate clients. Regarding non-life insurance, we have coverage programs for individuals and commercial industries. Additionally, it offers variety of coverage programs to respond the various risks. In this regard, we strive to make client satisfaction at best, because the client is the key for every step of our works.
Regarding the part of group insurance service for the group of companies, Generali has been entrusted by several world’s leading groups of companies that are satisfied with our rapid and excellent service, such as Pepsi-Cola, Unilever, Adidas, DHL, Microsoft, Google, 3M, Nestle, AstraZeneca, EY, CHANEL, Starbucks and many others. Thus, Generali is a leading insurance company providing group insurance service in the country. We also have strong relationships with our business partners such as Kiatnakin Phatra Bank, TISCO Financial Group, and Srisawad Corporation, including leading leasing companies such as Krungsri Auto, Toyota Leasing, and ECL AUTO CASH.
Our purpose is to actively protect and enhance people’s lives.
Actively: We play a proactive and leading role in improving people’s lives through insurance.
Protect: We are dedicated to the heart of insurance managing and mitigating risks of individuals and institution.
Enhance: Generali is also committed to creating value.
People: We deeply care about our clients’ and our people’s future and lives.
Lives: Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.
Our mission is to be the first choice by delivering relevant and accessible insurance solutions
First choice: Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.
Delivering: We ensure achievement striving for the highest performance.
Relevant: Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.
Accessible: Simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.
Insurance solutions: We aim at offering and tailoring a bright combination of protection, advice and service.
We deliver on the promise
We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.
We value our people
We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.
We live the community
We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.
We want to be open
We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.
Generali’s latest strategy aims to drive excellence in everything we do, building on 3 strategic priorities:
Our plan will be enabled by the powerful combination of 3 strategic foundations:
พัฒนาบุคคลากรในองค์กรโดยมุ่งเน้นในเรื่องของการเสริมสร้างทักษะที่สำคัญและจำเป็นต่างๆ รวมถึงการนำเทคโนโลยีดิจิทัลมาช่วยเสริมเพื่อตอบสนองและเสริมในเรื่องของความคล่องตัว ความยืดหยุ่น และความหลากหลาย
สร้างความแข็งแกร่งของแบรนด์ในการเป็นคู่คิดของลูกค้าในทุกช่วงอายุ (Life time partner) ด้วยการใช้ระบบอัตโนมัติและ เทคโนโลยี AI เพื่อเพิ่มประสิทธิภาพในการดูแลและให้บริการลูกค้า
สร้างความยั่งยืนให้สังคมและสิ่งแวดล้อมผ่านกิจกรรมและโครงการต่างๆ เช่น การใช้วัสดุที่เป็นมิตรกับสิ่งแวดล้อม กิจกรรม THSN เป็นต้น
Generali Group
Generali is one of the largest integrate insurance and
asset management groups worldwide.
Established in 1831, it is present worldwide, with a total premium income of €98.1 billion in 2025. With over 88,000 employees and 163,000 advisors serving 75 million customers, the Group has a leading position in Europe and a growing presence in Asia and America.
Generali Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.
At a glance
Figures as of December 31, 2025
Operating result
Worldwide
presence
over
Employees
In recent years, we have been through a major strategic reorganisation that has allowed us to bring in greater focus on our core business, greater discipline in the management of our assets, and simpler, more transparent governance. This process has led us into a new phase, based on more efficient business models, innovative commercial strategies, and a stronger, more global brand.
Our responsible business
At Generali, everything we do is based on the notion that true economic prosperity can be achieved only if it is built on socially just and environmentally sound foundations.
In the strategy Lifetime Partner 27: Driving Excellence, sustainability is even more rooted in Generali’s goal of integrating sustainability into its core business and operations, continuing to act as a responsible insurer, investor, employer, and corporate citizen.
It is about living our purpose: “Empowering Lives and Dreams”. In order to create long-term sustainable value, we identify four responsible roles to play as investor, insurer, employer, and corporate citizen.
Responsible Investor
We aim at fully integrating ESG criteria into our investment choices, reducing greenhouse gas emissions from the investment portfolio to net-zero by 2050, and increasing our investments in climate solutions by € 12 billion in the period 2025-2027 to support the transition.
Responsible Insurer
We aim at reducing emission intensity of the insurance portfolio, offering climate insurance solutions, and supporting societal resilience through pension, health and life protection insurance solutions for underserved customers together with initiatives for SMEs.
Responsible Employer
In the context of workforce transformation, we are committed to promote wellbeing and diversity, equity and inclusion in our work environment, upskill our people, and implement more flexible and sustainable ways of working. Our commitment to the environment and climate includes measuring, reducing and reporting the carbon footprint resulting from our own direct operations.
Responsible Corporate Citizen
We act to unlock the potential of people living in vulnerable circumstances through the global initiatives of The Human Safety Net Foundation, a social innovation hub powered by Generali’s skills and international network.
The ‘Lifetime Partner 27: Driving Excellence’ Strategic Plan
Building on our strong foundations as a leading global Insurance and asset management player, we keep moving forward in pursuit of Excellence: excellence in our Ambition to be a Lifetime Partner to our more than 75 million customers worldwide; excellence in offering innovative solutions to meet evolving needs in a rapidly changing world, combining new technologies with human touch; and excellence in our operations, to create value for all stakeholders.
We want to reaffirm our leadership in terms of profitability and growth, going even further to meet the evolving needs of our customers, doubling down on our AI & Data efforts, and maintaining our deep-rooted commitment to sustainability thanks to our People and network of 163,000 Advisors.
At Generali Thailand we profoundly believed that a well-structured and effectively implemented the Code of Conduct is a cornerstone of ethical practices within Generali Thailand. It sets minimum standards of our behavior and culture identity aimed at delivering long-term success and sustainability. In addition, we are committed to be treated fairly and without discrimination as well as to work towards the objectives of an organization that consistently promotes and rewards work ethics and the best management practice in the interest of all its stakeholders.
By adhering to our Core Value, the Code of Conduct provides specific guidance related to the promotion of fair conduct of business, diversity and inclusion, sustainability, personal information and privacy, fair competition and antitrust, the prevention of conflicts of interest, bribery and corruption, money laundering, terrorist financing and international sanctions violations.
Please find below our Code of Conduct which are applicable to our operations.
We hold the principles of transparency, accountability, and ethical conduct in the highest regard within Generali Thailand. Recognizing the importance of upholding these values, we extend an earnest invitation to all members of our team.
If you should come across any instances of financial matters, auditing and accounting, banking or anti-bribery and other ethical misconduct that you might concerns, we strongly encourage you to step forward and share your concerns with us. Our Generali Group provides several alternative channel to report a concern as follows:
Reporting your concerns via the Generali Group Whistleblowing Helpline
Whispli: https://generali.whispli.com/speakup?locale=th
By email : concerns@generali.co.th
By Registered mail: Compliance Function, Generali Thailand 1 Park Silom, 21st Floor and 20th Floor, Unit 2002 Convent Road, Silom, Bang Rak, Bangkok 1050
We strictly committed to maintain a work environment free of harassment, intimidation, discrimination and Retaliation for engaging in protected activities and conform to the Anti-Retaliation Policy which prohibits any form or retaliation against reporters who submits a report in good faith, no matter whom the report involves.
Your voice holds immense significance in fostering an environment of integrity and continual refinement. Rest assured, we are unwavering in our commitment to shielding whistleblowers from any form of retaliation. Every report received will be subjected to a thorough and impartial investigation, conducted with the utmost respect for confidentiality and fairness.
