Generali Life Assurance (Thailand) is accelerating momentum for the second half of 2025 with its major annual event, “Agency Power-Up 2025: Lead & Rise”, held under the powerful concept “Empowering Leadership to Achieve Greater Success”. The event gathered over 200 agency leaders from across the country to align on strategic directions, celebrate achievements from the first half of the year, and energize the force for the journey ahead.

Mr.Somsak Uttasaereepong, Chief Agency Officer of Generali Life Assurance (Thailand) Public Company Limited, led the strategic session under the theme “Empowering People, Building Leaders, Driving Success.”— aiming to strengthen agency capabilities across dimensions, reflecting the company’s commitment to fostering sustainable growth through strong teamwork and long-term goals. The event was honored by the presence of Mr.Arsh Kaumi, Country Manager & CEO of Generali Thailand, who delivered his vision for organizational advancement. He emphasized building upon the company’s solid foundation to achieve strong and sustainable outcomes under the framework of Lifetime Partner 27: Driving Excellence. Also contributing to the strategic discussion was Ms.Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, who shared plans to enhance customer experience through improved services and broader access channels in the second half of the year.

The event also featured a special keynote session by Mr. Mongkol Lusamlit, Former President of GAMA Thailand ( General Agent & Manager Association ) , who delivered an inspiring keynote titled “Unlock Leadership Potentials: Mission to Build Leaders and Accelerate Success in second half.”, aimed at igniting leadership vision and systematic growth.

The event welcomed more than 200 agency leaders from across the country, who came together to upgrade their professional skills and reinforce the strategic foundation for agency channel growth. A highlight of the event was the presentation of prestigious awards, including the Thailand National Quality Agent (TNQA) award, Top Quarter 4/2024, and Top Quarter 1/2025 honors. Additionally, the announcement of newly appointed insurance agent leaders marked a significant milestone in the development and expansion of the agency channel. This reflects Generali’s unwavering commitment to cultivating a new generation of leaders who will drive the organization toward sustainable success in the future.

The atmosphere was charged with inspiration, positivity, and determination — a testament to Generali Thailand’s dedication to nurturing future leaders and strengthening its nationwide agency force. The event was held recently at Holiday Inn Resort Vana Nava Hua Hin.