Generali Life Assurance (Thailand) Public Company Limited, in collaboration with Kiatnakin Phatra Bank Public Company Limited, has launched a new product, “KKPGEN Heritage Plus 90/2 (Par)”, a life insurance plan designed to elevate wealth management with enhanced financial freedom and balance between life and legacy. The product highlights include a short premium payment period of only 2 years, with coverage up to 300% of the sum assured, together with long-term guaranteed cash benefits of 3% annually of the sum assured from the first policy year until the insured reaches age 90. Additionally, customers can receive annual dividends, enabling flexible life and legacy planning—empowering them to live confidently today while securing lasting wealth for their loved ones.

Ms. Yuwadee Ngantaweekit, Chief Commercial Officer of Generali Thailand, stated that KKPGEN Heritage Plus 90/2 (Par) is one of this year’s key strategic products, reflecting the company’s true expertise in both investment and protection. It has been specifically designed for high-net-worth clients and individuals seeking stable and effective wealth management tools. The product uniquely combines long-term protection with sustainable returns and growth. Customers not only receive guaranteed returns but also enjoy the potential of dividend payments that further strengthen their wealth creation, backed by the company’s professional dividend allocation policy. Unlike conventional whole-life insurance products that focus solely on protection for beneficiaries after the insured’s passing, this plan offers “more than protection”—it provides tangible benefits to customers while they are still alive.

Mrs. Kessara Liengchayetz, Head of Priority Banking Group, Department Head of Sales, Kiatnakin Phatra Bank Plc, said that this collaboration with Generali reinforces the bank’s commitment to delivering comprehensive, high-quality financial products to customers. “We believe that estate planning is not only about preparing for the future but also about creating the freedom to live life as desired today while ensuring long-term security for loved ones. KKPGEN Heritage Plus 90/2 (Par) is designed to help clients achieve both—living life to the fullest while transferring meaningful value with a well-structured plan. We are confident that this product will mark an important step forward in elevating financial and legacy planning in Thailand.”

Key Highlights of KKPGEN Heritage Plus 90/2 (Par)

• Guaranteed annual cash benefit of 3% of the sum assured every year from the first policy year until age 90 — tax-free.
• Short premium payment period of only 2 years, with long-term protection until age 90. Enjoy peace of mind without long-term payment burdens. The plan offers up to 300% coverage of the sum assured during the first two years, and up to 200% from the third policy year onward.
• Opportunity to receive annual dividends throughout the policy term—from the first policy year until age 90—subject to the company’s annual dividend allocation policy.
• Maturity benefit: receive 200% of the sum assured upon reaching age 90.
• Eligible applicants: from 1 month to 80 years old — the earlier the plan starts, the greater the opportunity to build and grow wealth.

For more information, please contact any Kiatnakin Phatra Bank branch nationwide or
call 02-165-5555.
More details on KKPGEN Heritage Plus 90/2 (Par) are available at https://bank.kkpfg.com/th

Note: The insurance underwriting is provided by Generali Life Assurance (Thailand) Public Company Limited. Kiatnakin Phatra Bank acts as a life insurance broker. Buyers should carefully read and understand coverage details and conditions before purchasing insurance