Generali Thailand Joins Global “THSN Fundraising Movement” to Support Disadvantaged Thai Children

Generali Thailand proudly joins the global “THSN Global Fundraising Movement” with a charitable initiative titled “Happiness Never Melts.” The campaign features ice cream giveaways as a token of appreciation for donors, with all proceeds—without any deductions—contributed to the “SMART SEED” programme by the Community Children Foundation (CCF). This initiative focuses on empowering new parents from disadvantaged backgrounds, laying a strong foundation for sustainable social development and passing on hope and warmth from the Thai community to Thai society.

The “THSN Global Fundraising Movement” is one of the initiatives under The Human Safety Net (THSN), launched by the Generali Group worldwide. Its mission is to “unlock the potential of people living in vulnerable circumstances,” with a focus on enhancing early childhood development. Thailand is among 25 countries actively contributing to this global movement.

Most recently, executives and volunteer employees from Generali Thailand came together at the company’s headquarters at Park Silom to organize the “Happiness Never Melts” charity event. Attendees were invited to donate and receive ice cream in return, with all proceeds directed to the Community Children Foundation (CCF)to support better lives for underprivileged children in Thailand.

Those interested can participate in building a sustainable future by making donations via E-Donation, available through QR code scanning on mobile banking platforms from now until 30 June 2025. Donations are fully tax-deductible. Alternatively, donors can also convert reward points through the GEN 365 application into contributions-transforming small actions into lasting impact for children still waiting for their opportunity in life.

Generali Thailand remains committed to driving positive change in society, firmly believing that every contribution can create lasting impact. The initiative reaffirms the company’s social commitment under the guiding belief of “People Helping People.” The activity was recently held at Generali Thailand’s headquarters at Park Silom.

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