Bangkok, June 2023 - airasia rewards, a leader in the loyalty market under the airasia Superapp, has collaborated with Generali Thailand, a leading global insurance company, to enable Generali customers to convert their GEN points into airasia points. This collaboration aims to enhance the customer experience by offering Generali insurance policyholders the opportunity to enjoy the perks of dining, shopping, and traveling through the use of airasia points.

Ms. Ba-wornpak Siripanich, Country Head of airasia rewards Thailand, stated, "We are always looking for better ways to serve our exclusive airasia rewards members, and working with notable partners have enabled us to provide our members with a comprehensive experience in both travel & lifestyle categories. We are honored to collaborate with Generali, a leading global insurance company, and to be the first insurance partner to convert points to airasia points. Generali Thailand customers with GEN points can easily convert them to airasia points through the GEN 365 app, instantly receiving airasia points for transactions or redeeming exciting rewards on the airasia Superapp, such as flights from AirAsia and other airlines across the globe, hotel stays, and vouchers from various merchants and brands.”

Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand, said, "As a leading insurance company, we are proud to partner with airasia rewards through the airasia Superapp, the top travel super app in ASEAN. Generali Thailand is committed to deliver exceptional services to our customers through the airasia Superapp. We highly value our customers and aim to offer them an extraordinary experience through exclusive privileges provided via the GEN 365 application, which currently serves over 400,000 accounts. This initiative allows customers to relax and enjoy throughout the year, enhancing their overall experience. Generali Thailand has joined forces with airasia rewards to enable our customers to convert GEN points into airasia points, offering them extraordinary privileges on the airasia Superapp that cater to all lifestyles and fulfill our insurance customers’ desires to relax, enjoy, and experience without limitations.”

To perform the conversion, Generali Thailand customers need to just simply access the GEN 365 app, select the “Exclusive Privileges” menu, search for airasia points, specify the desired amount of points to be exchanged, and confirm the transaction. The GEN points will then be converted into airasia points instantly. For further information, please call Generali Care Center 1394 or visit https://bit.ly/43onPpo

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