Generali Thailand reinforced its strength and enhanced its distribution strategy by hosting “Generali Broker Day”, an open‑house event welcoming broker partners under the theme “Unlocking New Possibilities Together.” The event aimed to communicate the company’s strategic direction and comprehensive support for brokers and digital business partners, while advancing its Multichannel and Solution‑based business approach.

The initiative reflects Generali Thailand’s commitment to strengthening partner capabilities alongside the development of Customer-centric insurance solutions, complemented by the integration of digital technology and artificial intelligence (AI) to deliver seamless end-to-end services and drive sustainable long-term growth.

The event was attended by Generali Thailand’s senior leadership team, led by Mr. Arsh Kaumi, Country Manager & CEO of Generali Thailand, together with Ms. Yuwadee Ngantaweekit, Chief Commercial Officer, Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer, and Mr. Paisid Chiemchanya, Chief Transformation Officer. The executives shared the company’s vision, strategic priorities and operational roadmap across key dimensions, while engaging in open dialogue with broker partners nationwide. The gathering highlighted the role of Broker Day as an Open House platform that connects strategy, collaboration and new business opportunities.

Mr. Arsh Kaumi stated that “Generali Thailand has operated in Thailand for over 23 years, serving a customer base of more than 1.6 million policyholders. Throughout this period, the company has continuously strengthened its capabilities across all dimensions, from product development and service excellence to a robust, comprehensive distribution network that addresses increasingly diverse customer needs.

The broker channel is a vital driver of our growth, consistently outperforming the overall market amid a rapidly evolving insurance landscape. By fostering close collaboration, the broker channel enables us to better understand and address our customers’ insurance needs, deliver exceptional service, and continuously enhance our offerings through valuable feedback”.

Generali Thailand is currently advancing its distribution strategy along two key pillars: Multichannel Distribution and Product & Service Excellence. The company places strong emphasis on the broker channel and its expanding digital B2B2C partner ecosystem. These channels are supported through the ‘Broker First’ model and digital partnership frameworks designed to enable end‑to‑end sales capabilities and expand customer reach.

In addition to the broker channel, the event also served as a key engagement platform for Generali Thailand’s digital B2B2C partner group, comprising business partners and platforms that integrate insurance solutions into their customer journeys. This aligns with the company’s strategy to expand insurance accessibility through embedded and partnership‑led digital models, enabling scalable growth across multiple ecosystems.

To further empower both brokers and partners, Generali Thailand has developed comprehensive digital platforms, including a Broker Platform that enables document uploads, real‑time status tracking and workflow management. The company has also expanded E‑Policy and Self‑Service solutions to enhance convenience, transparency and operational efficiency.

At the same time, Generali Thailand continues to strengthen its Product & Service Excellence by offering life‑stage‑based solutions that addresses a wide range of customer needs — from savings and health protection to wealth accumulation and retirement planning. The portfolio covers all customer segments, including young professionals, freelancers, families, executives, expatriates and senior citizens, with products designed to be easy to understand, fast to approve and aligned with long‑term health and financial planning trends.

Service quality has also been elevated to best‑in‑class standards, enabling faster decisions and greater confidence for customers. Key enhancements include policy underwriting decisions within one day, more efficient health claims processing through AI‑enabled claims processing to improve accuracy and reduce turnaround time, 24‑hour customer service, and cashless claims completed within 30 minutes. Customer engagement is further strengthened through the Customer FIRST programs and personalised experiences.

“Broker Day serves as a strategic platform to open our doors, foster collaboration and strengthen both our broker network and our digital B2B2C partner ecosystem as key growth engines,” said Mr. Kaumi. “By building an integrated insurance ecosystem together, we aim to drive sustainable shared growth for Thailand’s insurance industry over the long term.”