Generali Thailand announced its success in winning the Inspirational Brand Award at the Asia Pacific Enterprise Awards 2026 (APEA), reinforcing its commitment to delivering meaningful experiences for customers through its Customer FIRST strategy, while creating positive impact for people and society. The award is presented to companies that inspire and drive change through the promotion of quality of life, sustainability and social good. The recognition also reflects Generali Thailand’s commitment to its global brand promise, Here. Now., by being present for customers, communities and society when it matters most.

Ms. Chorfa Yuktanun, Chief Marketing and Customer Officer of Generali Thailand “said, “At Generali, Customer FIRST goes beyond delivering protection products. It is about understanding customers’ evolving needs and transforming those insights into meaningful experiences and services. Throughout the years, Generali Thailand has continuously developed and elevated customer experiences, both through services across various channels and by creating experiences beyond insurance products through a wide range of activities and privileges covering health, beauty, travel, food, entertainment and workshops, in order to align with the different interests and lifestyles of our customers and build relationships that grow together with customers throughout life’s journey. This is in line with the Generali Group’s global strategy, “Lifetime Partner 27: Driving Excellence”, which aims to elevate operations in every dimension to deliver the best value to our valued customers.”

“At the same time, we view being a Lifetime Partner as meaning more than simply taking care of customers in terms of protection. It also includes contributing to creating opportunities and a better quality of life for people and society. Generali Thailand therefore places importance on operating under the “Live the Community” approach, including providing assistance to communities during difficult times, such as providing support on the ground to agents and customers affected by natural disasters, whether floods or storms in various areas; supporting vulnerable children and families through the ‘SMART SEED’ project in collaboration with the C.C.F. Foundation for Children and Youth under the global ‘The Human Safety Net’ initiative; as well as extending positive impact to the business sector through collaboration with the United Nations Development Programme (UNDP) to strengthen the capabilities of micro, small and medium-sized enterprises (MSMEs), helping them build resilience against risks and an increasingly uncertain business environment, leading to stable and sustainable growth in the long term.”

The business approach that places importance on both customers and society has led Generali Thailand to receive the Inspirational Brand Award from the Asia Pacific Enterprise Awards 2026, a regional awards platform organized by Enterprise Asia to recognize outstanding organizations and business leaders in innovation, business growth and positive impact on the economy and society. The award is presented to brands that inspire and drive positive change through promoting quality of life, sustainability and tangible social value.

This achievement reflects Generali Thailand’s commitment to delivering meaningful customer experiences and creating shared value for society. Guided by its global brand promise, Here. Now., the company remains dedicated to being a Lifetime Partner that supports customers, strengthens communities and contributes to a more sustainable future.