Krungsri Auto Broker and Generali Life Assurance Extend Contract, Moving Forward into 9-Year Partnership to Elevate Auto Loan Protection Life Insurance Services for Customers

Generali Life Assurance and Krungsri Auto Broker, an insurance broker under Ayudhya Capital Auto Lease Public Company Limited, a subsidiary of Bank of Ayudhya Public Company Limited, recently announced the extension of their partnership for another three years, This significant step carries forward their partnership into 9 years with a focus on developing and providing high-quality auto loan protection life insurance services, including Payment Protection Insurance (PPI Single Payment), executed with the highest standards and efficiency in all dimensions. The partnership aims to expand the customer base in the new car and luxury car segments and become a leader in the auto loan protection insurance market.

Mr. Arsh Kaumi, Country Manager of Generali Thailand, and CEO of Generali Life Assurance (Thailand) Public Company Limited, said, “We are delighted to extend the partnership for 3 years with Krungsri Auto. We have a strong relationship demonstrated by 6 years of serving customers insurance needs together.

We believe in being a Life Time Partner to our customers. And look forward to providing Krungsri Auto customers with comprehensive and need based coverage combined with a fast-underwriting process and convenient claim service. In addition, we have added after-sales services and privileges to the GEN 365 digital application that will make it convenient for Generali Life Insurance and Krungsri Auto customers to use policy services and benefits by themselves.”

Ms. Chayathip Phanmanee, Managing Director of Ayudhya Capital Auto Lease Public Company Limited, said, “This year, the automotive industry has shown remarkable resilience and growth following the COVID-19 pandemic. This positive trend aligns with the Thai economy, which is projected to grow at a GDP rate of 3.3%, driven by a robust recovery in the tourism sector, increasing private-sector consumption and public investment. Notably, the auto loan market is anticipated to reach a total value of 527 billion Baht, reflecting a 1% increase from the previous year. As the auto market experiences a surge in demand, there is a corresponding increase in the demand for related products and services, including auto loan insurance. Krungsri Auto Broker is a leader in the insurance industry with a strong customer base and comprehensive services in the motor insurance segment. We offer an extensive range of cost-effective products designed to enhance the quality of life for automobile users. Recognizing the significance of insurance in safeguarding our customers’ lives and assets, we collaborate with experienced partners who specialize in developing tailored products for various customer segments. Meanwhile, based on the success of the past six years with Generali, Krungsri Auto Broker has taken a step forward to cooperate with Generali Thailand, a specialist in credit life insurance. We aim to boost the confidence of Krungsri Auto’s customers by providing comprehensive life insurance services that effectively mitigate risks through reliable coverage options.”

For more information or services, visit Krungsri Auto branches nationwide or call 02-740-7400.

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